Bondly Finance is now Forj

Our eagle-eyed Bondly community members may have noticed something strange going on over the last seven days, with a breadcrumb campaign designed to drop a series of clues, which revealed that Bondly has now become Forj!

The name Forj – the phonetic spelling of ‘Forge’ – was selected for its association with creativity and partnership, two things that perfectly encapsulate why we’re here, and how we want to revolutionalize fan and creator engagement. 

This move begins with a complete overhaul of our brand look-and-feel, alongside a sparkly new website, as we set ourselves up for the next adoption wave of Web3 technologies, which as you’ll see over the coming weeks and months, is just the start.

There will be plenty more to come about our brand values, ambitions, and how our business will be changing to meet the demands of tomorrow’s consumer, but for now, take a look at our launch video, for a quick overview of what our new Forj brand looks like.

About Forj

A subsidiary of Animoca Brands, Forj delivers leading Web3 products and technologies that create unique fan experiences for creators. A truly end-to-end solution, Forj is the next frontier of fan engagement through its use of NFTs, metaverse protocols, and blockchain tech to bring fans closer to their favorite creator brands in Music, Entertainment, Gaming and beyond. With major partnerships including influencer Logan Paul, Grammy-nominated musician Lewis Capaldi, and leading creator platform Spring, Forj has an enviable track-record of success in the sector.

Forj-owned brands include metaverse infrastructure project Metaprints and leading GameFi project PolkaPets.