Happy New Year to you all!
If you missed it in December, here’s your chance to join a number of our Forj executive team as they run you through an incredible 2022 and some of the amazing plans for 2023 – you wont want to miss it!
In 2022, Forj accomplished several significant achievements, including the launch of Metaprints, a platform for creating brand experiences across multiple metaverses, and the rebranding of Bondly to FORJ in partnership with Animoca Brands. Forj also served as the official publisher and agency for The Sandbox, conducting a launchpad for Altava Group and launching the $TAVA token to NFT holders, which was one of the company’s most successful projects of the year.
Forj also developed experiences for 16 brands inside The Sandbox, including Polygon, and served as the first launchpad for a AAA game with Animoca Brands’ Phantom Galaxies project. Additionally, Forj launched Cryptosaurs in partnership with film producer Donald Kushner and his Gumbotron production team, and they plan to continue developing Cryptosaurs in the coming year.
Forj also created the first ever experiences for BAYC in The Sandbox Season 3, which was a huge success with over 165k visits and 45k unique players. Forj also launched the official mascots for Polygon called Polygon Pets, and ended the year with the submission of an AIP to Apecoin DAO, which received recognition from many community members and leaders in the space.However, Web3 projects also faced challenges in the market in the past 8 months, with land prices and volume dropping over 90% and a decrease in job postings and token performance.
One example in the Play 2 Earn space, Axie Infinity, saw a sales drop of over 90%, and Opensea Volume has also declined over the years. Despite these challenges, Forj saw opportunities for increased brand adoption and innovation, with Animoca and Sandbox bringing more brands and celebrities into the metaverse, such as DBS, the largest bank in Singapore, and the Dubai government aiming to establish an HQ in The Sandbox.
Celebrities like Gordon Ramsey, Warner Music Group, Snoop Dogg, Paris Hilton, Steve Aoki, and Tony Hawk have also joined the metaverse. Animoca Brands also became the Title Sponsor of MotoGP and Gucci adopted ApeCoin, indicating potential for further brand adoption in the coming year.
Infrastructure development has also improved, with companies like Improbable introducing capabilities for over 20,000 users to play on their expansive metaverse. Forj’s Metaprints initiative also allows for the creation of experiences at scale.Moving forward, one of the big things coming is the Ape Accelerator, a white-labeled launchpad to support Web3 IPs growth within the Yuga Labs ecosystem. This means that there will be a flow of new projects coming into the Ape Accelerator, where not only we will host the Apes Launchpad but also increase wider distribution for all other projects.
The Ape Accelerator will also be able to use $BONDLY tokens, and holders of these tokens will have priority access. This means that if you hold $BONDLY tokens, you will be given preferential treatment in terms of your ability to participate in the Ape Accelerator and access the resources it provides.
For 2023, Forj plans to focus on using their brand to reach mass audiences and onboard new users to the Web3 space by educating and automating processes to make it easier for people to enter the metaverse. Forj will also prioritize scaling and expanding their existing projects and partnerships and exploring new opportunities in the NFT and blockchain spaces.
Forj will also prioritize community building and engagement through events and social media. Finally, Forj plans to continue the development of Cryptosaurs and potentially launch new projects in the metaverse space.